Wouldn’t it be ideal to have your page ranked high on the first page of a Google search result? Even better, what if you knew the formulae it takes to up your Google ranking, for free? In this post we discuss how you can achieve just that. But first,
Here are a few BENEFITS of ranking higher on Google:
1) Top positions get more traffic
This one’s very obvious and it’s the crux of this whole list. The page with the most visibility gets the most clicks. We’re talking about organic results as opposed to paid services. The higher your page is placed in a Google search result, the more traffic is being driven to your website. It’s directly proportional. One of the other top search engines after Google, Bing, reports that websites on the top get 42% of the traffic; the second gets 11% and third only gets 8%. The process is similar with Google. So, it clearly indicates why your websites needs to be on top.
2) Increases your business authenticity
An increase in Google rankings not only boosts your business’s ability to generate traffic and leads, it also increases the degree to which your audience sees your business as authentic. It is basically a psychological game that gives you the advantage.
3) Enhances business image
Better Google ranking means a better image in the potential clients’ eyes. Once you get a better ranking position, success then runs towards you and the image your clients of have you is enhanced drastically. A higher Google ranking also drives new clients towards you, fortifying this image.
4) Reduces costs
With the organic inflow of leads, your marketing efforts are minimalized thanks to the higher ranking of your page on Google. Inbound marketing costs are low to generate on a per leads basis. It is basically because most of the leads that inbound marketers generate are directly from search engines. So, the better your Google ranking is, the more potential your business has. Top Google rankings can reduce your advertising costs effectively.
Now, since that’s established, the following are tips to improve your Google ranking:
1) Check the quality of your content:
You need to have unique and original content published on your website. This is a must and one of the most important factors for a website’s success. Copying and republishing content from other websites will not work since content originality is very important for Google rankings.
2) Write SEO friendly content:
Besides making sure that you write content for users, you also need to ensure that search engines can understand it. SEO friendly content helps search engines interpret the context of your content correctly. Don’t forget that search engine crawlers are computer programs and not humans and the only way to understand what a piece of content is about is through the signals that you give them through content SEO.
3) Competitor analysis
Begin your campaign with a competitor analysis. Basically, you want to repeat what your best competitors are doing, as one of the key SEO principles is to match and exceed your competitors. Meaning, if you can go through and match all the links they have, or at least a majority of them, and find a couple of other ways to get additional links that they don’t have, you will be able to easily surpass them in Google ranking results.
4) Guest blogging
The general idea behind guest blogs is to get links to your website posted on an already established website or blog. These links tend to carry more weight in Google because they are harder to acquire. Establishing relationships with reviewers, professors, authors, enthusiasts, topic experts and anyone else who is operating a website in your niche area, whether it be through social networking or message boards, is a great way to build a network who might be willing to reference your website in their content.
5) Improve your site speed
Speed is a crucial aspect of SEO. Google just likes fast websites. You can improve your site speed through better hosting or by installing a caching plugin. Or, for more effective results, by doing both. A faster site leads to better Google rankings.
6) Partner testimonials
Always give online testimonials to your suppliers, business partners or anyone else you can give a testimonial to, as it is a really great way to get free backlinks from legit websites. Don’t forget to include your strategic keywords into your testimonials and hyperlink it back to appropriate webpages from your website.
7) Internal links
Internal linking is when you add a link to a web page that points to another web page in the same website. Internal links are very powerful ways to tell Google what a page is about, it is good for the user since they can find new pages in the same website and it’s also an incentive for Google to crawl more content from the same website. <This> is an example of an internal link.
To get high Google rankings is every marketer’s dream, but few actually achieve it. Using the techniques mentioned in this article, you can place higher a few notches, that’s for sure. But to reach the top, organically, will take continuous effort. Let Google recognize yourself as a leader in your niche. One step at a time. Happy climbing up the ladder.