It’s 2019, and social media hasn’t slowed down in becoming one of the most critical aspects of digital marketing. It provides undeniable benefits that help a business reach all kinds of customers worldwide, and if you own a business and are not tapping into this incredible pool, you are missing out on great marketing opportunities. Not only does it make it easy to spread the word about your product and mission, but also has numerous advantages when it comes to growing your business and reach. Here, in this article, we look at a few ways the social media revolution is impacting businesses and why it is critical to have an active social media page for businesses of all sizes.
You would want to consider this on top priority especially if you have just started a business of your own or plan to grow an existing business.
1) It enhances your brand’s awareness
Research has shown that 90% of all marketers say social media marketing has increased their business exposure and that more hours spent and more activities executed on social media had been directly responsible for generating more brand awareness. Whatever your industry, segment and audience, a substantial portion of your customers and leads are on social. A social media page for businesses might be the easiest method of improving brand awareness in this day and age. It must be understood that having a social media page for businesses will directly benefit your brand with regular use. You will see it produce a wide audience for your business in no time.
2) It is inexpensive
I decided to refrain from using the word “free” because, technically, while it is free to have a social media page for businesses across almost all platforms, ads and boosting posts would cost you. However, that’s not the only thing we are discussing in this article. Here, we’re also talking about having a primary social media presence and what it can do for your business. Ads need not be expensive as well. You can work with smaller budgets and get results — so many benefits at little to no cost whatsoever. Being cost-effective is essential as it helps you attain a higher return on investment and hold a bigger budget for other marketing and business payments. A social media page for businesses can also cleverly make use of ads in a way that it is useful and inexpensive.
3) It helps you understand your audience
One of the most useful characteristics of your social media page is that you get to observe many ongoing conversations and feedback from customers in real time. Besides that, you can get to know more about them through their ‘likes’ and posts. You can get to know what products they are using, their hobbies, the page-posts they like, places they wish to or have visited, etc. These insights have obvious marketing benefits. With changing trends, understanding the customer is always going to be a continuing process. Better content can be directed at them which would help improve traffic. The use goes beyond just this, however. These findings can also influence changes or betterment of business strategy.
4) Helps you build better relationships with your audience
It is noticed that customers don’t want to be pitched to. They prefer authentic engagement. Here’s where social media comes in. Social media plays an active role in facilitating customer engagement and even enhancing customer satisfaction in the process. You’re creating a voice for your company through your social media page, and customers like it when you use this voice to direct personalized replies to comments on your page. A brand that values its customers takes the time to compose personal messages as replies as opposed to automated, which is perceived naturally in a positive light.
5) Targeted and re-targeted ads
When it comes to the targeting of ads, social media is the undisputed champion. Take Facebook Ads for example. It can target audiences based on age, location, education level, industry, even user activity. Re-targeting of ads, on the other hand, allows you to stay on top of the prospect’s mind even if they engage outside the vicinity of your brand. These ads are based on specific activities and engagements that the prospect performs.
This facilitates better accuracy of your hooks for reeling in customers. Filtering out unsuitable audiences gives you better control over their reach. Not only is it a more effective use of your money, but you’re also building a customer base among like-minded audiences that are more likely to convert.
6) Keep your customers informed
Have an event, a new product, offers or just something exciting you want to tell your audiences? Social media is one of the primary places to go to inform potential customers. If you’d like to reach more people than that who follow your page, as discussed earlier, the posts can be always be targeted and boosted to reach suitable audiences that are relevant to your business. It’s the perfect medium to keep your customers updated and informed at all times. This makes it essential that a social media page for businesses be updated with constant activity every day.
7) Increased traffic
Another one of the numerous benefits of a social media page for businesses is that it helps boost traffic on your website phenomenally. With links placed strategically in posts, users are guided to click on them, leading to your business’s website. Remember the better the hooks and the creatives in your social media posts; the more your followers are likely to click on the link you ask them to. Increased website traffic is good for multiple reasons like better conversions, higher Alexa ranking and more effective search engine optimization (SEO).
A presence on social media is undeniably crucial for both, startups and established businesses. It’s a world of opportunity out there, and it would be a shame if one chooses not to tap into this pool. Not only does it help your business grow, it also creates brand authority and dominance amongst other brands. For these reasons, and much more, getting started or accelerating a social media page for businesses is a critical need of the hour.
Find out if your social media strategy is on the right track.