“For millions of years mankind lived just like the animals. Then something happened which unleashed the power of our imagination. We learned to talk.” – Stephen Hawking
In the digital world, communication is everything. Content has a life of its own. Pieces of content written often travels more than the author’s immediate intention. A percentage of value added is absorbed by the reader and passes on through their future activities where they apply it, and this knowledge infects other people like a light being spread. It’s poetry in motion.
Those who have mastered the art of writing in any particular field are wizards in their own right. The blank sheet is their canvas and words are their tools. Every good marketer knows the importance of impeccable content, and despite its commonness, it’s still an underrated skill to improve. Addressing the audience is the name of the game here.
Blogging is used by marketers and non-marketers alike. Anyone can go online and create a blog, and everyone should. You can detail interesting aspects of your life (or business), archived together in a cozy little online space of your own. In fact, to break the fourth wall, one of our own blog posts is being created here, in real time, as buttons on this keyboard get pushed. If you want an example of a blog post, this is it. Businesses use blogs to keep potential clients and associates informed, and as a display of their usefulness and expertise by providing valuable content. But how to keep the customers interested? Here are some types of content that customers enjoy:
1) “How to..” articles
Showing people how to do something through a post is an old trick. Here, you’re giving them value in a very direct and straightforward way. If they find it useful, not only will they be satisfied with your content, but they also might be interested in sharing that piece of content with their peers so that they can benefit from that knowledge too. If you’re thinking of what to write for your next article, try beginning the title with the words “how to..”. Among all types of content you produce, this could be your game changer. Here’s a random example:
A “listicle” is a piece of content presented wholly or partly in the form of lists. People love reading things in lists. It’s often their preferred type of article. If you have some content ready to be pushed, see if you can present it in the form of a listicle. It’s the millennial way. Easier to read as it’s organized, and readers will also have an idea when it’s going to end. It’s 2019 and the popularity of this type of content still doesn’t seem to be slowing down.
Research shows 67% of people will read an article if it has an interesting statistic.
Ok, that’s not true, but can you notice the impact that fake statistic had when you first read it? More than personal opinions of the author, people want actual facts, to be convinced. Make sure your article has a good amount of statistics hyperlinked to the source. Statistics and facts are objective. They are researched observations. These are the kind of things that would drive a point home.
Infographics are always fun. It’s a break from just words, and incorporates crafty visuals. Infographics help the readers understand the subject matter better. As long as they’re self-explanatory, and relevant, your customers will love these types of content.
5) Content with images
Try to spice up your content with relevant pictures. This makes your content, ironically, more readable. Many might not have the appetite to read long pieces of text without getting bored. Having images in between makes the content more delightful. After all, a picture says a thousand words.
6) Case studies
Case studies are basically customer stories that illustrate how your business has helped a specific client or customer become successful. Consumers like case studies because this type of content helps them better understand how your brand can add value in their lives or businesses. Though you can provide general applications or uses for your products or services, a real-life example is often more valuable as it helps your business build trust with new leads.
eBooks are an effective type of long-form content that businesses can use to provide value for their leads and customers. Like many other types of content marketing, it’s not about selling to your audience, it’s about building a relationship with target consumers so that they trust your brand and come to you when they’re ready to make a purchase.
You have access to all the details you need to write a good article. Don’t do it half-heartedly. Give your customers the importance they deserve. You have an audience even if you don’t hear the applause. Perform well.