Marketing is an umbrella term that covers a wide array of activities, including all activities undertaken by a company to promote the buying or selling of a product or service.
It is the management process through which goods and services move from concept to the customer. It includes the coordination of four elements called the 4 P’s of marketing-
- Identification, selection, and development of a Product
- Determination of its Price
- Selection of a distribution channel to reach the customer’s Place
- Development and implementation of a Promotional strategy
Under these 4 elements come various activities that can be considered “Digital” marketing, which is the use of the digital world – internet, mobile devices, social media, search engines, and other channels to reach consumers.
Digital marketing activities can be classified further into two specific types of marketing: Organic marketing and Inorganic marketing. In this post, we’re going to discuss, in detail, the differences between the two.
1) Organic marketing
(A) What is Organic Marketing
Organic Marketing refers to the act of getting your customers to come to your digital channel naturally over time, rather than artificially through paid links or boosted posts. It involves the use of techniques to get visibility across various digital marketing channels most often to generate traffic to one’s website/blog or an app without paying any charges for advertisements on any platform.
Content and consistency play a major role here. In this form of marketing, you don’t pay any advertising charges to platforms like Google, Facebook, etc to be visible on their pages to the users & are still able to achieve or work towards your digital marketing goals.
(B) Advantages of Organic Marketing
If your business/personal goals are aligned for the long term organic marketing is best suited for that. With this, you would get a competitive edge over others, and offers you the following advantages-
- A budget-friendly approach to market your product/service
- Helps you build an authentic audience who ultimately would love to do business with you
- Helps you build a great domain authority
(C) Organic Marketing Strategies
If you are now convinced that organic marketing suits you the best, let’s understand how your approach should be
- Content: Play your content game wisely. All the digital platforms out there are very much concerned about how good your content is. Engaging content would always perform better and get you more traffic
- Search Engine Optimization: Optimize your websites for search engine visibility. Good content with a bad SEO approach would always ruin your efforts.
- Social Media: Optimize your social business social profiles so that the visitor gets a clear idea on what your trying to communicate. More than telling your audience what the product is or its features, let them know how it solves their problems, provide them the value.
- Consistency: Be consistent with your work over all the above-mentioned matters and your business would definitely be visible to your audience.
2) Inorganic marketing
(A) What is Inorganic Marketing
Inorganic marketing is the opposite of organic marketing in the sense that it’s not free. It involves paying money for ads to digital platforms to showcase your ads to the users when they are browsing through those respective platforms.
While it guarantees you greater visibility and chances to acquire new leads for your business, the scope of this is limited only to a certain period of time. Once your ad budget dies, visibility for your product/service goes away with it.
(B) Advantages of Inorganic Marketing
If your product/service is being offered for a certain period of time or if there is an immediate need to boost your business, Inorganic marketing would be the right choice.
- It helps you to reach a specific group of people that you would like to reach
- Very efficient in generating leads for your business who would be interested to buy
- Can get you the results in a very short time
(C) Inorganic Marketing Strategies
Now that you understand what inorganic marketing is and the benefits of it, if your business goals are aligned in the same direction, we will now try to understand how your approach should be.
- Understanding the audience: Analyze who your target audience is and where do they spend most of their time. It can be Google, Facebook, Instagram, Twitter, etc… Once you come to a conclusion, select that platform to promote your product/service
- Finding out the objective: Once you have an audience to target, get an idea of what you want from them. Is it the reach, impression, clicks, or anything? These digital platforms provide you with various sets of objectives for you to run the ads and make sure that the objective lies in the same direction of your expected outcome.
- The right use of content: Whether it is an organic/paid way of promotion, content always plays a major role in making your audience react. For an ad to perform better, well-crafted content is very much important
Both, organic and inorganic modes of marketing have benefits. The benefit of modes of organic marketing is that it is done on the merit of quality & is sustainable in long term. However, when a business is new or wants quick results like a greater reach in short times, paid services of inorganic marketing are the only options.
Yet, if a company truly wants to achieve its digital marketing goals, it must not put down either road. It needs a balance of both kinds of digital marketing, organic and inorganic. It’s the combination of these two methods, used wisely, that would take you there.
If you are struggling to achieve your brand goals and need professional help to fulfill them, we are here to help you. Get your free consultation now!